I figured out that I was not using Google Now to its fullest, when I saw this video. The following video displays the awesomeness of Google Now’s conversational search.
Conversational search is the ability to perform searches like a conversation where a search is related to the previous one. For example, After you search for “What is the population of Chicago”, if you ask “Who is the mayor there?” Google Now will tell you who is the mayor of Chicago.
Watch the video!
Here is a detailed write up on Google Conversational Search on Chrome.